Strategic Framework 2011-2015

Our Brand Statement
Children's museums… where children learn through play and exploration in environments and experiences designed just for them.

Our Vision
All children’s museums will be essential community resources where play inspires creativity and lifelong learning.

Our Mission
ACM will strengthen all children’s museums through leadership, advocacy, professional development and service.

Our Core Values

• Members. We value children’s museums and museums dedicated to serving children and families.

• Leadership and Excellence. We value leadership and excellence as key characteristics of our work on behalf of the field.

• Inclusiveness. We value diversity and strive to build an inclusive community in all that we do.

• Collaboration. We value collaboration and build partnerships that will advance the field.

• Innovation. We value innovation and risk-taking as we seek to be entrepreneurial in our growth as an association.

• Lifelong Learning and Play. We value lifelong learning, creativity and the power of play because they help build the critical skills all children need.

Our Strategic Goals

• Grow and Demonstrate the Impact
• Leverage Collective Power
• Promote the Value
• Achieve Sustainability
• Ensure a Strong Association