Senior Director, Marketing & Communications


Please Touch Museum is a non-profit organization, with an $8 million operating budget, seeks a Senior Director, Marketing & Communications, to President & CEO, responsible for the planning, directing and maintaining an integrated multi-platform marketing and communication program to advance the Museum’s institutional brand and position within the cultural sector

This position is responsible for managing and guiding the implementation of clearly defined marketing and communications strategies that support consistent revenue growth and enhance Museum brand equity and awareness. The Senior Director, Marketing & Communications is responsible for establishing annual plans and budgets across marketing and communication platforms and coordinating a broad range of communications activities that advance the Museum mission, strategic plan, brand and reputation as well as supporting revenue generation. This position contributes to the overall direction of the Museum and is responsible for aligning the department goals and initiatives. Build, manage and maintain an effective Admissions team that currently consists of Manager, Admissions 12 Admission Assistants. Respond to and manage guest incidents occurring in the Museum in order to maintain a positive experience for all guests. Support Manager in managing museum incidents and customer services concerns.

More details

Name Description
Deadline 03/07/2017
Date Listed: 02/07/2017
Organization Please Touch Museum
Web Address www.pleasetouchmuseum
Address 4231 Avenue of the Republic
City Philadelphia
State/Prov PA
Country United States
Postal Code 19131
Job Status Full-Time
Exemption Status Exempt
Qualifications Requirements: Bachelor’s degree with emphasis on Communications, Museum Communications or related fields; experience in budget preparation; ability to prepare annual plans that incorporate marketing objectives; a minimum of five years’ experience in marketing/communications position with progressively increasing leadership scope in a large cultural, non-profit, or academic institution; minimum of 2 years in management experience; understanding of museum industry; demonstrated success in leadership roles developing marketing communication strategies; strong analytical skills; demonstrated experience in collecting data, identifying patterns and drawing conclusions; ability to think strategically, taking the long-term view and identifying opportunities; proven project management experience; strong organizational skills; strong written persuasive communications skills; excellent online communications media platforms skills; exceptional communications; ability to prioritize; ability to work in multi-disciplinary teams and promote teamwork and serves as an ambassador for the museum’s mission and vision.
Job Responsibilities Other responsibilities include but not limited to: Develops comprehensive plans for organizational marketing and communications efforts; sets goals; ensures that the Museum regularly conducts relevant market research; uses market research for planning; monitors attendance trends; analyzes sales and marketing metrics; oversees editorial direction and internal creative services; provides marketing, communications media support for all museum initiatives; directs all communication initiatives, strategies and products, including digital products; oversees plans, strategies, implementation of and resources necessary achieve objectives for overall attendance, group sales and birthday party programs; coordinate with staff members to produce an annual communication calendar; creates and manages a budget and revenue forecasting; plans, implements and monitors financial resources, revenue goals; works to effectively market experiences and programs; conducts periodic reviews of marketing goals; advances the Museum’s mission and program initiatives in the community and museum field; continually builds and maintains senior level partnerships with regional and national organizations; serves as a spokesperson for the Museum and overall brand manager; establish and implement a Crisis Management Plan, draft talking points and FAQ’s; and recruits trains, supervises qualified personnel.
Application Instructions Please Touch Museum offers an excellent work environment with emphasis on play, a comprehensive benefit package, and competitive salary. To apply for this opportunity, please mail your cover letter including your accomplishments, resume and salary requirements to: Director of Human Resources, Please Touch Museum, 4231 Avenue of the Republic, Philadelphia, PA 19131; fax to: (215)-581-3182; Email: Office phone: 215-581-3189

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