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InterActivity 2008

Sponsored by:
K&K Insurance Group, Inc.
Lexington
RedBox Workshop
Superior Exhibits & Design, Inc.
Target

Wednesday
April 23
Thursday
April 24
Friday
April 25
Saturday
April 26
Registration
7:30 a.m.-9:30 a.m.
7:00 a.m.-7:00 p.m.
7:30 a.m.-7:00 p.m.
7:30 a.m.-12:00 p.m.
7:00 a.m.-5:30 p.m.
9:15 a.m-
3:30 p.m.
8:15 a.m-.
10:30 a.m.
8:30 a.m.-10:15 a.m.
4:30 p.m.-5:45 p.m.
10:45 a.m.-12:00 p.m.
7:30 a.m.-4:30 p.m.
8:30 a.m.-8:00 p.m.
10:30 a.m.-
4:30 p.m.
12:30 p.m.-
5:30 p.m.
Information is subject to change.
Please continue to check the site for updates.

InterActivity Keynote Information

OPENING PLENARY SESSION, GRAND BALLROOM
Thursday, April 24,8:30 a.m.-10:15 a.m
JIM COLLINS
Author and Management Educator (Boulder, CO)

Jim Collins is a student and teacher of enduring great companies — how they grow, how they attain superior performance and how good companies can become great companies. Having invested over a decade of research into the topic, Jim has authored or co-authored four books, including the classic Built to Last, a fixture on the Business Week bestseller list for more than six years, which has been translated into 29 languages. His work has been featured in Fortune, The Wall Street Journal, Business Week, Harvard Business Review and Fast Company.

Collins’ most recent book, Good to Great: Why Some Companies Make the Leap … And Others Don’t, attained long-running positions on the New York Times,The Wall Street Journal and Business Week bestseller lists, has sold 3 million hardcover copies since publication and has been translated into 35 languages, including such languages as Latvian, Mongolian and Vietnamese.

Driven by a relentless curiosity, Collins began his research and teaching career on the faculty at Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992. In 1995, he founded a management laboratory in Boulder, Colorado, where he now conducts research and teaches executives from the corporate and social sectors. Collins holds degrees in business administration and mathematical sciences from Stanford University and honorary doctoral degrees from the University of Colorado and the Peter F. Drucker Graduate School of Management at Claremont Graduate University.

Collins has served as a teacher to senior executives and CEOs at more than a hundred corporations. He also has worked with social sector organizations, such as: Johns Hopkins Medical School, Girl Scouts of the USA, Leadership Network of Churches, American Association of K-12 School Superintendents and the United States Marine Corps. In 2005 he published a monograph: Good to Great and the Social Sectors.

In addition, Collins is an avid rock climber and has made one-day ascents of the North Face of Half Dome and the Nose route on the South Face of El Capitan in Yosemite Valley. He continues to climb at the 5.13 grade.

THE COLORADO CONVENTION CENTER PLENARY SESSION
Friday, April 25, 4:15 p.m.–5:30 p.m.
THE HONORABLE PATRICIA S. SCHROEDER
President and CEO, Association of American Publishers (Washington, DC)

Former Congresswoman Patricia Scott Schroeder is president and CEO of the Association of American Publishers (AAP), the national trade organization of the United States book publishing industry, a post she assumed on June 1, 1997. Schroeder left Congress undefeated in 1996 after representing Colorado’s First Congressional District (Denver) in the United States House of Representatives for 24 years. Schroeder also leads New Century/New Solutions, an out-of-the-box think tank, for the Civil
Society Institute in Newton, Massachusetts.

The mother of two young children at the time she was elected to the House, Schroeder went on to serve 12 terms. During her tenure in the House, she became the Dean of Congressional Women, cochaired the Congressional Caucus on Women’s Issues for 10 years and served on the House Judiciary Committee, the Post Office and Civil Service Committee and was the first woman to serve on the House Armed Services Committee. As chair of the House Select Committee on Children, Youth and Families from 1991 to 1993, Schroeder guided the Family and Medical Leave Act and the National Institutes of Health Revitalization Act to enactment in 1993. She also was active on many military issues, expediting the National Security Committee’s vote to allow women to fly combat missions in 1991 and working to improve the situation of military families through passage of the Military Family Act in 1985.

Schroeder is the author of two books: Champion of the Great American Family and 24 Years of House Work...and the Place Is Still a Mess. She is in the National Women’s Hall of Fame and the Colorado Women’s Hall of Fame.

Great Friend to Kids Award Recipient

CLOSING PLENARY SESSION, GRAND BALLROOM– SECTION 2
Saturday, April 26, 10:15 a.m.– 11:30 a.m.
JOE L. FROST, Ed.D., L.H.D.
Parker Centennial Professor Emeritus, University of Texas at Austin

This year ACM is pleased to present the 2008 ACM Great Friend to Kids Award to Dr. Joe L. Frost for his national leadership in the education community, his groundbreaking work on children’s play and his advocacy for a child’s right to play.

Frost spent his depression era childhood on a small farm in the Ouachita Mountains of Arkansas. He was a faculty member and administrator at the University of Texas at Austin for 34 years. He has lectured throughout Europe, Asia and North America and served as a consultant to the U.S. Department of Education, the U.S. Consumer Product Safety Commission, the U.S. Department of
Justice and numerous other childcare organizations, professional organizations, government agencies, universities and corporations.

Frost was president of the Association for Childhood Education International and was president of the International Play Association,
USA. His current research interests are children’s play and play environments, and play and child development. He was selected
Texas Educator of the Year in 1989 by the Texas Association for the Education of Young Children. In 2004, Frost received the Doctor of Play award from the International Play Association (IPA/USA), and in 2005, a Doctor of Humane Letters degree from the University of the Incarnate Word. In 2006, he received the Patty Smith Hill Award from the Association for Childhood Education International.

His most recent books are: Play and Child Development, now in its third edition; Children and Injuries; and The Developmental
Benefits of Playgrounds
. He is presently writing a history of children’s play and play environments in America and directs a three decades-old University of Texas research program at a site featuring playgrounds, natural habitats and gardens. For the past three
years he has served as president of the Board of Directors of the Lutheran Outdoors Ministry of Texas.

ACM initiated the ACM Great Friend to Kids Award in 1991 to honor individuals and organizations that have made outstanding
contributions toward strengthening education and improving the lives of children. Past recipients include Dr. Bettye Caldwell,
Dr. Julius B. Richmond and Dr. Edward F. Zigler (2007) for their roles as architects and early founders of the Head Start program,
Dr. T. Berry Brazelton (2006), Erikson Institute (2005), Kevin Clash (2004), Barbara Bush (2003), UNICEF (2002), Dr. David Elkind
(2001), Dr. Robert Coles (2000), Children’s Television Workshop (1999), Hillary Rodham Clinton (1998), Dr. James P. Comer (1997),
Fred Rogers (1996), Dr. Ernest L. Boyer (1995), Peggy Charen (1994), Marion Wright Edelman (1993), Dr. Howard Gardner (1992)
and Michael Spock (1991).

Preliminary Program at a Glance

Download a Printer-Friendly version + Download the Program Addendum

*Indicates events not included in conference registration; separate ticket and/or additional registration are required.

Wednesday, April 23
7:30 a.m.-9:30 a.m. Registration Open
8:30 a.m.-5:30 p.m. Pre-Conference: Emerging Museums*
11:30 a.m.-4:00 p.m. ACM Board Meeting
2:00 p.m.-7:00 p.m. Registration Open
3:30 p.m.-5:30 p.m. GoldDust & TrailDust Walking Tour*
4:15 p.m.-5:00 p.m. Training for InterActivity 2008 Session Presenters
5:00 p.m.-6:00 p.m. Growing Healthy Museums Self-Study Focus Group 1
5:00 p.m.-8:00 p.m. Sold Out! Workshop: Encouraging Preschoolers' Science Play with "PEEP and the Big Wide World"*
5:15 p.m.-6:00 p.m. New Attendee Orientation
5:30 p.m.-6:30 p.m. Emerging Museums Pre-Conference Closing Reception*

Thursday, April 24
7:00 a.m.-7:00 p.m. Registration Open
7:00 a.m.-6:00 p.m. ACM Learning Room Open
7:00 a.m.-8:00 a.m. Affinity Breakfasts
8:30 a.m.-10:15 a.m. Opening Plenary Session
10:30 a.m.-11:45 a.m. Concurrent Sessions
10:30 a.m.-12:30 p.m. Sold Out! Museum Study Tour*
12:00 p.m.-1:15 p.m. Brown Bag Sessions
12:00 p.m.-6:00 p.m. Diversity in Action Showcase Open
1:30 p.m.-2:45 p.m. Concurrent Salons: 1) Outdoor Learning or 2) Play Research
2:30 p.m.-4:30 p.m. Sold Out! Museum Study Tour*
3:00 p.m.-4:15 p.m. Concurrent Sessions
4:30 p.m.-5:30 p.m. Concurrent Sessions
6:30 p.m.-9:30 p.m. Evening Event: Buckaroo Shindig at the Colorado History Museum*

Friday, April 25
7:30 a.m.-7:00 p.m. Registration Open
7:30 a.m.-6:00 p.m. ACM Learning Room Open
7:30 a.m.-6:00 p.m. Diversity in Action Showcase Open
7:30 a.m.-4:30 p.m. ACM MarketPlace
7:30 a.m.-9:00 a.m. ACM MarketPlace Breakfast Kickoff
9:15 a.m.-10:30 a.m. Concurrent Sessions
10:45 a.m.-12:00 p.m. Concurrent Sessions
12:00 p.m.-2:00 p.m. ACM MarketPlace Lunch
2:15 p.m.-3:30 p.m. Concurrent Sessions
3:30 p.m.-4:15 p.m. Transit to Colorado Convention Center
4:15 p.m.-5:30 p.m. The Colorado Convention Center Plenary Session
6:00 p.m.-7:00 p.m. Trustee's Reception at the Colorado Governor's Mansion* (transit provided from Convention Center and from hotel)
6:30 p.m.-9:30 p.m. Evening Event at The Children's Museum of Denver* (transit to event provided from Convention Center and from hotel)

Saturday, April 26
7:30 a.m.-12:00 p.m. Registration Open
7:30 a.m.-12:00 p.m. ACM Learning Room Open
7:30 a.m.-12:00 p.m. Diversity in Action Showcase Open
7:30 a.m.-8:45 a.m. Universal Design for Learning Awards Breakfast
9:00 a.m.-10:00 a.m. Concurrent Sessions
10:15 a.m.-11:30 p.m. 2008 ACM Great Friend to Kids Award Plenary Session
12:30 p.m.-4:45 p.m. Post Conference: Healthy Partnerships Build Healthy Communities*
1:30 p.m.-5:30 p.m. Colorado Trek: Mountain Splendor*
1:30 p.m.-4:30 p.m. Colorado Trek: Tour & High Tea at The Brown Palace Hotel*

Back to Preliminary Schedule

Pre-Conference Content
Wednesday, April 23, 2008

8:30 a.m.-6:30 p.m.
Pre-Conference: Emerging Museums

Pre-registration required; cost is $175, includes breakfast, lunch, evening reception and all conference materials. Participation is limited to 100 individuals on a first-come, first-served basis.

This full-day conference will focus on the essentials in establishing a strong children's museum infrastructure. Participants will hear from museum professionals, colleagues, consultants and ACM staff about what it takes to make it to opening day and beyond. From the development of civic partnerships, the nuts and bolts of spearheading the capital campaign to planning exhibits, participants at all stages of planning will hear first-hand experiences and learn about available resources that can help anticipate and manage the challenges of opening a new children's museum. A reception follows the conference, providing attendees the opportunity to enjoy light hors d'oeuvres, relax, connect and network.

Emerging Museums Agenda
8:30 a.m. – 9:00 a.m. Breakfast
9:00 a.m. – 9:15 a.m. Welcome
9:15 a.m. – 9:30 a.m. Maximize Your ACM Membership
9:30 a.m. – 10:45 a.m. The First Splash: Helpful hints, tips and resources for starting a children’s museum
11:00 a.m. – 12:15 p.m. Managing Growth
12:15 p.m. – 1:15 p.m. Lunch/Green on a Shoestring Idea Swap
1:15 p.m. – 2:30 p.m. Exhibit Planning
2:45 p.m. – 4:00 p.m. Capital Campaign/Feasibility
4:00 p.m. – 4:15 p.m. Break
4:15 p.m. – 5:15 p.m. No Question Left Unanswered
5:30 p.m. – 6:30 p.m. Reception

Back to Preliminary Schedule

3:30 p.m.-5:30 p.m.
GoldDust & TrailDust Walking Tour

Pre-registration required, cost is $20. Tour guide will meet participants in the lobby of the hotel.

Walk back in time with Denver History Tours and relive Denver's glory days as mining camp, frontier crossroads, supply center and Wall Street of the West. Prepare to be regaled by stories of boomtown conditions, lawlessness and frontier justice. This tour begins on the 16th Street Mall, a modern Denver landmark, and travels to Union Station. Along the way, visit Denver's birthplace - Lower Downtown (LoDo). Continue along Cherry Creek, where the discovery of the first gold nuggets set off the Rush of 1859. The tour will go by Denver's historic train depot, Union Station, which brought thousands to Denver seeking their fortune and visit Denver's historic main street-turned-entertainment district, Larimer Square.

Back to Preliminary Schedule

4:15 p.m.-5:00 p.m.
Session Presenter Training

All conference attendees presenting sessions are invited to learn presentation tools, tips and strategies and get logistical questions answered by the ACM staff and members and meet members of the InterActivity 2008 Program Committee.

Back to Preliminary Schedule

5:00 p.m.-8:00 p.m.
Sold Out! Pre-Conference Workshop: Encouraging Preschoolers' Science Play with "PEEP and the Big Wide World"

Pre-registration required, free event limited to 40 participants on a first-come first-served basis, workshop includes dinner and The PEEP Event Kit.

"PEEP and the Big Wide World" is a preschool science initiative aimed at 3 to 5-year olds, funded by the National Science Foundation (NSF) and produced by Boston's public television station, WGBH. PEEP was among the first multi-media projects to develop a science curriculum for preschoolers and promote that curriculum across platforms including educational television, books, Web and outreach to both informal education settings, children's museums and formal classroom settings.

This workshop will address the concept of science as play and introduce participants to the PEEP initiative. Participants will hear how PEEP has been a successful draw in marketing museums and their programs. WGBH will present a resource that museum educators can immediately make use of, The PEEP Event Kit. Participants will try kid-tested, hands-on explorations from the kit, take a peek at the show and Web site and receive free materials. Additionally, Boston Children's Museum representatives will discuss progress its NSF-funded family learning research project that includes PEEP and how findings may impact the informal science education field.

Back to Preliminary Schedule

5:00 p.m.-6:00 p.m.
Growing Healthy Museums Self-Study Focus Group 1

This closed session is part of the IMLS-funded Growing Healthy Museums project. During the focus group, led by Jeanne
Vergeront, invited participants will review the proposed process and structure of the self-study and vet draft questions.
Participant feedback will help shape this new tool and recognition program for ACM member museums. Additional invitation-only
focus groups will be conducted during InterActivity. Highlights from these sessions will be posted in the Museums section of
www.GoodtoGrow.org.

Back to Preliminary Schedule

5:15 p.m.-6:00 p.m.
New Attendee Orientation

If you are attending InterActivity for the first time, you are not alone! Join ACM for a special orientation that will help you navigate the conference, meet members of the ACM Board and the 2008 Program Committee and network with other newcomers.

Back to Preliminary Schedule

InterActivity Content
Thursday, April 24

7:30 a.m.-6:00 p.m.
ACM Learning Room Open

The ACM Learning Room provides an informal meeting place for InterActivity attendees to display materials and network with colleagues. The Learning Room is open during conference hours on Thursday through Saturday. All attendees are encouraged to bring materials to share; materials should be clearly labeled either "For Display Only" or "Please Take One."

Back to Preliminary Schedule

7:00 a.m.-8:00 a.m.
Affinity Breakfasts

The Affinity Breakfast Roundtables at InterActivity give attendees the opportunity to network with peers over an informal continental breakfast. Affinity Breakfast Roundtables are organized by professional categories.

  • Exhibits/Environments
  • Marketing/Public Relations
  • Finance/Development
  • Programs/Education
  • Leadership
  • Diversity in Action
  • Visitor Services/Operations
  • Good to Grow!

Back to Preliminary Schedule

8:30 a.m.-10:15 a.m.
Opening Plenary Session

  • Keynote address provided by Jim Collins , Good to Great author. (Boulder, CO) .

Back to Preliminary Schedule

10:30 a.m.-12:30 p.m.
Sold Out! Museum Study Tour: Guest Desires as Museum Drivers at The Children's Museum of Denver
Pre-registration is required, cost is $20. The bus will depart from the hotel lobby at 10:45 a.m. for the morning tour and will return to the hotel at 12:30 p.m.

Creating exemplary play experiences for guests is the ultimate goal for many children's museums but creating these experiences with limited resources and within challenging spaces can be downright difficult. Join The Children's Museum of Denver to discover meaningful approaches to overcoming these challenges. Participants will learn firsthand about the museum's new prototyping space "WillitWorks," grownup resource center "Go!Play," modular/flexible exhibit concept "Playscape Express" and the museum's guest feedback systems.

Note: This tour repeats later Thursday afternoon from 2:30 p.m.-4:30 p.m. Both tours contain the same content. You must select only one tour when registering.

Back to Preliminary Schedule

10:30 a.m.-11:45 a.m.
Seven Concurrent Sessions

Understanding Your Market Demographics
• Marketing/Public Relations, Gold

Speaker: Linda Wilson, John G. Shedd Aquarium

A service-based institution cannot be too small or too large to track, understanding the audiences it serves. This session will
provide insight into the variety of tools that collect audience demographic and visitation information, which can help museums
market efficiently and effectively.





Financing the “Sweet Spot”
• Finance/Development, Silver

Speaker: Concetta Bencivenga, Please Touch Museum

Back by popular demand, this session first debuted at InterActivity 2006. Children’s museums occupy a sort of “sweet spot”
as institutions that provide a critical service to communities and offer staff members the opportunity to live well and do good.
This session will include an overview of the finance function, concepts of active budgeting, financial stewardship within museum divisions and multi-year financial and strategic planning needed for capital campaigns.


Studio Art: Tools for the Imagination
• Programs/Education, Tower Court B

Speakers: Lucas Skorczeski, Portland Children’s Museum; Andrea Shockling, Children’s Museum of Pittsburgh; Kim Koin, Chicago Children’s Museum

What makes a studio environment inviting and playful? How can museums design spaces that spark children’s creativity
imagination? Studio artists from Portland Children’s Museum, Chicago Children’s Museum and the Children’s Museum of
Pittsburgh will discuss setting up studio environments and presenting art materials in thoughtful and provoking ways.

(Math + Science) x Play = Museum Fun!
• Exhibits/Environments, Denver

Speakers: Catherine McCarthy, Sciencenter; Laura Gallagher, WNET/Thirteen; Rae Ostman, Sciencenter; Keith Ostfeld, The Children’s Museum of Houston
Moderator: Marcos Stafne, New York Hall of Science

Representatives from the National Institute for Science Education Network and the PBS math adventure series, “Cyberchase,”
share innovative ways of developing math and science based programs. Discover how museums are using these programs as a way of engaging and encouraging children to develop a lifelong enthusiasm for math and science.

Are You Listening to Your Adult Visitors?
• Visitor Services/Operations, Tower Court A

Speakers: Anne Kluesner, The Children’s Museum of Denver; Paul Pearson, Brooklyn Children’s Museum

Your museum is for the whole family, but it’s the adults who decide what is worthwhile. While this often goes against the entire
philosophy of providing a child-driven experience, children’s museums must listen to what adult visitors say and interpret what
they mean. Explore strategies to track and improve the adult visitor experience in this discussion of formal and informal best
practices.

Cultivating an Effective and Playful Floor Staff
Visitor Services/Operations
Speakers: Aimee Terzulli, Long Island Children’s Museum; Keahi
Makaimoku, Children’s Museum of Tacoma

Whether a museum is large or small, the floor staff team is the first face, voice and link for the visiting public. From creative interview techniques to playful staff trainings and effective communication strategies, explore how to cultivate an effective and playful floor staff that increases visitor satisfaction and earned income.

 

Cultural Understanding of Children’s Play: Where Do Adults Fit In?
• Programs/Education, Tower Court D

Speakers: Suzanne Gaskins, Ph.D., Northeastern Illinois University; David F. Lancy, Ph.D., Utah State University
Moderator: Tsivia Cohen, Chicago Children’s Museum

If play is children’s work, should it be free of adult intervention? Or should adults structure children’s play to promote learning?
Experts on cultural differences in play will present the range of beliefs about adults’ role in play and engage participants in a
discussion of the implications for museums.

 

Back to Preliminary Schedule

12:00 p.m.-1:15 p.m. Brown Bag Sessions
Boxed lunch is available for these sessions; attendees are also welcome to bring their own lunch. Pre-registration for boxed lunch is required; cost is $30.

  • Federal Funding Opportunities for Children’s Museums, Tower Court D
    Speakers: Marsha L. Semmel, Deputy Director for Museums and Director for Strategic Partnerships, IMLS; Robert Frankel, Director, Museums and Visual Arts, NEA

Join the Institute of Museum and Library Services (IMLS) and National Endowment for the Arts (NEA) as they share information
about funding opportunities. IMLS staff will discuss grants that strengthen the ability of museums to serve the public more
effectively, grants for conservation of collections, grants to provide professional development opportunities to staff and grant
programs for a variety of other museum activities. Information about IMLS and NEA grant programs, how to write a competitive
grant and a road map to other federal funding agencies will be presented during this informal session.

  • 2007 Promising Practice Awards Showcase, Windows
    Moderator: Janice O’Donnell, Executive Director, Providence Children’s Museum

Learn about the innovative practices of the 2007 MetLife Foundation and Association of Children’s Museums Promising Practice
Awards. Join representatives from award recipients Stepping Stones Museum for Children, The Children’s Museum of Houston
and Children’s Museum of Skagit County, as well as 2007 honorable mention recipients, who will share their promising practices
around the theme of supporting healthy families and communities. This fun and visually stimulating session will inspire fresh ideas for programs and resources.

  • ACM Open Source Meeting, Denver

ACM members count! Join the ACM staff and board for a meeting where ACM members set the agenda and define the topics
that will be covered. What’s new with ACM these days? Wondering how to maximize ACM membership? Participants will have
the opportunity to pose questions or concerns and offer feedback to the association about the membership experience. The
ACM staff and Board are here to listen and facilitate this Open Source Meeting.

Back to Preliminary Schedule

12:00 p.m.-6:00 p.m.
Diversity in Action
Showcase Open, Spruce

The Diversity in Action Showcase will feature submissions for staffing initiatives that increase diversity across the entire organization. Diversity in Action Showcase participants will present their projects in a creative and an interactive format with displays, exhibit prototypes, video presentations and theater performances. Come visit the showcase, see how other museums are addressing diversity and network with colleagues. The showcase room will be open for informal drop-in visits and networking from Thursday afternoon until the conference concludes.

Back to Preliminary Schedule

1:30 p.m.-2:45 p.m.
Two Concurrent Salons: Playgrounds: Laboratories for Outdoor Learning and Play Research

Playgrounds: Laboratories for Outdoor Learning, Vail
Speakers: Cecilia Garibay, Garibay Group (Chicago, IL); Peter Heuken, Richter Spielgeräte GMBH (Frasdorf, Germany);
Louise Chawla, Ph.D., College of Architecture & Planning, University of Colorado (Boulder)
Salon Chair: Jane Clark Chermayeff, Jane Clark Chermayeff & Associates (New York, NY)

The most exciting outdoor playgrounds inspire children to explore independently and interact spontaneously. Such playgrounds
become rich settings for informal learning. Here children can experience, observe and investigate, on their own terms, how things
work — including the natural environment. Elements of risk are essential to the playground experience if these spaces are to stimulate activity, curiosity, and imagination. The salon will address how thoughtfully designed outdoor play spaces can serve as
gathering places as well as motivate children and caregivers to engage with nature in new ways.

Current Play Research, Majestic
Speakers: Toni W. Linder, Ed.D., University of Denver, College of Education (CO); Suzanne Gaskins, Ph.D., Department of Psychology, Northeastern Illinois University (Chicago); Deborah J. Leong, Ph.D., Department of Psychology and Center for Improving Early Learning, Metropolitan State College of Denver
Moderator: Jeri Robinson, Ed.D., Boston Children’s Museum (MA)

Research has investigated the connections between play and the development of social, emotional, cognitive and intellectual
skills – from behavior regulation and socialization to literacy and numeracy. For children’s museum professionals, access to
the most current research on play can help shape museum programs, exhibits and partnerships. It is important, however, to
consider this research in the context of the diverse audiences that children’s museums serve, as well as to consider what makes
an interactive exhibit playful. A panel of experts in the field of child development and early childhood education will share their
current research around play and suggest ways that children’s museums can integrate this research into practice.

Back to Preliminary Schedule

2:30 p.m.-4:30 p.m.
Sold Out! Museum Study Tour: Guest Desires as Museum Drivers at The Children's Museum of Denver
Pre-registration is required, cost is $20. The bus will depart from the hotel lobby at 2:45 p.m. for the afternoon tour and will return to the hotel at 4:30 p.m.

Creating exemplary play experiences for guests is the ultimate goal for many children's museums but creating these experiences with limited resources and within challenging spaces can be downright difficult. Join The Children's Museum of Denver to discover meaningful approaches to overcoming these challenges. Participants will learn firsthand about the museum's new prototyping space "WillitWorks," grownup resource center "Go!Play," modular/flexible exhibit concept "Playscape Express" and the museum's guest feedback systems.

Note: This tour is also offered earlier, Thursday morning, from 10:30 p.m.-11:45 p.m. Both tours contain the same content. You must select only one tour when registering.

Back to Preliminary Schedule

3:00 p.m.-4:15 p.m.
Eight Concurrent Sessions

Children’s Museum Investigation (CMI): Family Learning Episode
• Exhibits/Environments, Windows

Speakers: Richard Garmon, Chicago Children’s Museum; Tsivia Cohen, Chicago Children’s Museum; Suzanne Gaskins, Ph.D., Northeastern Illinois University; and representatives from the Partnership of Play Learners

What are effective ways to support caregiver-child interactions? Twenty children’s museums have formed a partnership to investigate how families play and learn in exhibits. Hear the results of this investigation and learn about the benefits and
challenges of doing this type of research.

Don’t Put All Your Eggs in One Bash
• Finance/Development, Tower Court B

Speakers: Gretchen Kerr, The Children’s Museum of Denver; Nell Roberts, The Children’s Museum of Denver

Large fundraising events are not only exhausting, but can be expensive. A lot of revenue can ride on one event, which can also be stressful. Why do museums do it? Find out how The Children’s Museum of Denver and others have created new, less expensive and less exhausting events that not only help the bottom-line, but also engage donors on a more intimate level.

Playful Marketing
• Marketing/Public Relations, Tower Court A

Speakers: Tiffany Tyson, TQT Communications; Jason Otero, Art & Anthropology; Angela Baier, The Cherry Creek Shopping Center
Moderator: Zoe Poltawec, The Children’s Museum of Denver

All museums foster imagination for their visitors. Now learn how to infuse that same kind of imagination into museums’ marketing and public relations messages. View samples of excellent marketing collateral from all sizes of children’s museums and discover how to incorporate learning through play into all museum messaging.

Bringing the Power of Play to Communities in Need
• Programs/Education, Silver

Speakers: Robyn Carper, Mary Bridge Children’s Hospital and Health Center; Georgene DeFilippo, Carnegie Library of Pittsburgh; Dallas McWilliams, Please Touch Museum
Moderator: Deean Marsh, Children’s Museum of Tacoma

Play is the children’s museum’s gift to its community. In this session, two museums share replicable examples of collaborations
that take the power of play outside the museum. Library Youth Services Advisors and Hospital Child Life Specialists share how
playful collaborations impact and provide special knowledge needed in their communities.

Painless Solutions to Painful Problems: Idea Swap
• Visitor Services/Operations, Denver

Speakers: Mike Yankovich, The Children's Museum of Denver; Gwen Kochman, The Children¡¦s Museum of Denver; Rich Battle, Strong
National Museum of Play

Back by popular demand, this session debuted at InterActivity 2007. This session is an opportunity to share elegant solutions to complex problems and challenges ranging from long lines to germ issues to staff motivation. Participants brainstorm and offer
tested solutions a rapid-fire format.


For CEOs Only: Solutions to Sticky Situations Part I (Part II continues at 4:30 p.m.)
• Leadership, Tower Court C

Speakers: Michael Swain, Markel Insurance Company; Sharon Linhart, Linhart Public Relations, Chris Ottele, Holme, Roberts & Owen LLP; Kim Sporrer, Linhart Public Relations
Moderator: Shari Buckellew, Children’s Discovery Museum

This interactive session looks at those dreaded dilemmas faced by all museum CEOs at some point over the course of tenure. A panel of experts from various fields offers advice for dealing with the inevitable, “sticky situations” that come with the territory.

A New Look at Outreach Through Afterschool Programs
• Programs/Education, Gold

Speakers: Susan Bonk, EdVenture Children’s Museum; Cathy Saunders, Providence Children’s
Moderator: Tim Porter, Boston Children’s Museum

Afterschool programs provide a perfect forum for experiential play and funding opportunities, this panel discussion and discover some approaches to reaching the local community cover professional development, curriculum resources, direct service and funding.




Diversity in Action Showcase Rotating Poster Session
Diversity in Action, Spruce

Participants: Jayne Griffin, Creative Discovery Museum: PlayGym at Howard School; Tony Lawson, Duke Energy Children’s Museum: Children’s Photography Show; Monica O’Malley, Garden State Discovery Museum: Passport to Discovery;
Lindsey Zabor, Grand Rapids Children’s Museum: World at Play; Jeanmarie Walsh, Long Island Children’s Museum: KICKstart Program; Jennifer Robinson, The Children’s Museum of Indianapolis: “The Power of Children”; Eric Olson, TheChildren’s Museum of Indianapolis: A Marshal’s Perspective, theater presentation to accompany “The Power of Children”; Ryan Schwartz, GroundSpark: The Respect For All Project

Interested in making diversity a priority, but not sure where to start? Then network with the Diversity in Action Showcase participants and discover how these children’s museums have put diversity into action. During this informal and interactive
session, participants will have the opportunity to learn how other organizations are addressing diversity and walk away with new ideas for staffing initiatives, exhibits, programs and outreach to equip any museum to be a true reflection of its community.

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4:30 p.m.-5:30 p.m.
Seven Concurrent Sessions

Coloring in the White Space
Marketing/Public Relations, Silver
Speakers: Lauren Wilbanks, Miami Children’s Museum; Bill Schlageter, Children’s Museum of Pittsburgh; Nancy Johnson, Imagine Children’s Museum

Many museums have yet to capitalize on their premiere event space and services by creating a facility rental program. All it takes is a smart marketing campaign to generate this new stream of earned revenue. Learn how to target and attract a variety of audiences, techniques for increasing rental revenue on a slim marketing budget and how to engage Board members, donors and partners to help sell the program as part of the museum's menu of marketing opportunities.




Let's Play: Program Idea Swap
• Programs/Education, Tower Court B
Speakers: Erin Wilson, The Children’s Museum of Denver; Tony Lawson, Duke Energy Children’s Museum; Kris Mooney, Duke Energy
Children’s Museum
Moderator: Peter Jacobsen, The Children’s Museum of Denver


Send in the crowds! Learn techniques to increase museum program attendance and participation. Join The Children's Museum of Denver's education staff to play around with the secret formula for WOW programming, and Duke Energy Children's Museum's early childhood staff to share favorite program ideas designed for multiple learning styles. This highly interactive experience will have participants seeing patterns of success for playful programming.

For CEO's Only: Solutions to Sticky Situations Part II
(Part I Scheduled at 3:00 p.m.)
• Leadership, Tower Court C
Speakers: Michael Swain, Markel Insurance Company; Shari Buckellew, Children’s Discovery Museum Chris Ottele, Holme, Roberts & Owen LLP; Kim Sporrer, Linhart Public Relations

This interactive session looks at those dreaded dilemmas faced by all museum CEOs, at some point over the course of tenure. A panel of experts from various fields (legal, public relations and human resource management) offers advice for dealing with the inevitable, "sticky situations" that come with the territory.




You Want Your Logo Where?
• Finance/Development, Tower Court A
Speakers: Jennifer Collins, Madison Children’s Museum; Terry Billie, New York Hall of Science; Sheridan Turner, Kohl Children’s Museum of Greater Chicago

Exemplary sponsorship practices are a noble but often unachievable notion. While there are many great models out there, the reality is that it is a struggle for all museums to set and maintain their sponsorship policies. This session will bring a diversity of perspectives from museums around the country to discuss the dance that is sponsorship.


Getting the Building You Want
• Leadership, Windows

Speakers: Neil Gordon, Boston Children’s Museum; Teresa Thome, Enthusiastic Productions; Gail Ringel, Boston Children’s Museum;
Peter Kuttner, Cambridge Seven Associates

Whether renovating an existing space or building a new one, design with the visitor in mind. Get an end product that
accomplishes everything necessary for visitors. This session will explore Boston Children’s Museum’s journey in the process of developing its new building and the lessons learned along the way.

Budgeting as a Leadership Tool
• Finance/Development

• Leadership, Gold
Speakers: Darren Macfee, Lincoln Children’s Museum; Anita Durel, QM2
Moderator: John Durel, QM2

Every executive director has a powerful tool to impact organizational performance: the annual operating budget. This session looks at budgeting not as an administrative function but as an act of leadership. Learn how to align the staff's work to strategic goals, foster interdepartmental teamwork and increase the staff's financial literacy.


 

The Respect For All Project
Diversity in Action
• Programs/Education, Century
Speakers:
Jeanmarie Walsh, Long Island Childrens Museum; Julia Bland, Louisiana Children's Museum Moderator: Ryan Schwartz, GroundSpark

This interactive session will introduce The Respect For All Project, a series of free professional development workshops that help adults address prejudice and harassment among youth. Featuring a panel of museum directors who have participated in the project, this interactive session will illustrate dynamic ways to bring families of all backgrounds into museums, incorporate materials that promote respect among youth and make the museum a town square for community educators and youth service providers.

 

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6:30 p.m.-9:30 p.m.
Evening Event: Buckaroo Shindig at the Colorado History Museum

Pre-registration is required, cost is $45. Busses will depart from the hotel lobby starting at 6:15 p.m. and loop between the hotel and museum until 9:45 p.m. Price includes barbeque dinner, dance lesson, admission and transportation to the Colorado History Museum. Cash bar.

Put on your boots and denim, kick up your heels and go back in time for an evening of play at the Colorado History Museum. Join fellow Play Pioneers for a tasty barbeque dinner served up by Ranch Hands all scrubbed up and wearing their Sunday best. Then scoot to the beat of country tunes as Dennis and Gwen, Denver's favorite dance instructors, guide you in the fine art of country line dancing. Try out your new moves to the sounds of Walker Williams, a five-piece band.

Later experience the diversity of Colorado from its earliest inhabitants to its pioneer families through three floors of exhibits: "Ancient Voices: Stories of Colorado's Distant Past," "Tribal Paths: Colorado's American Indians 1500 to Today" and "The Italians of Denver." Finally, slip into the Broadway Classroom where it is always 1899 and discover how the Colorado History Museum education staff use turn-of-the-century lessons, Victorian-era clothes and old-fashioned toys to inspire children to interact with history.

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InterActivity Content
Friday, April 25

7:30 a.m.-6:00 p.m.
ACM Learning Room Open

The ACM Learning Room provides an informal meeting place for InterActivity attendees to display materials and network with colleagues. The Learning Room is open during conference hours on Thursday through Saturday. All attendees are encouraged to bring materials to share; materials should be clearly labeled either "For Display Only" or "Please Take One."

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7:30 a.m.-6:00 p.m.
Diversity in Action
Showcase Open

The Diversity in Action Showcase will feature submissions for staffing initiatives that increase diversity across the entire organization. Diversity in Action Showcase participants will present their projects in a creative and an interactive format with displays, exhibit prototypes, video presentations and theater performances. Come visit the showcase, see how other museums are addressing diversity and network with colleagues. The showcase room will be open for informal drop-in visits and networking until the conference concludes.

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7:30 a.m.-4:30 p.m.
ACM MarketPlace

The ACM MarketPlace is a one-day exhibit hall of vendors ranging from exhibit developers, insurance companies, playground equipment manufacturers, art and craft suppliers, software and data specialists and many, many, more exhibitors.

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7:30 a.m.-9:00 a.m.
ACM MarketPlace Breakfast Kickoff

Free Event
Start your conference day off the right way with breakfast in the ACM MarketPlace and meet more than 90 exhibitors who specialize in working with children's museums.

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9:15 a.m.-10:30 a.m.
Seven Concurrent Sessions

Promoting the Power of Play
Marketing/Public Relations, Windows
Speakers: Courtenay Chamberlin; Children’s Museum of Tacoma; Zoe Poltawec, The Children’s Museum of Denver

In July 2007, three children's museums from across the country set out to promote how play benefits lifelong learning. Learn about successful strategies for promoting play and receive template materials and guidelines for promotions that can positively impact your attendance, event participation and media coverage.




You Set the Price
• Finance/Development, Silver
Speakers: Darlene Ziemann, The Children’s Museum of Indianapolis; Faun Guarino, Long Island Children’s Museum
Moderator: Hannah Hausman, Miami Children’s Museum

More children's museums are looking to increase earned income revenue. Of course, every opportunity comes with a price. This session will examine the pros and cons of facility rental programs. Finance and development personnel share advice on how the museum can maximize income without sacrificing its best interests.


The CEO's Role as a Community Leader
• Leadership, Tower Court A
Speakers: Julia Bland, Louisiana Children’s Museum; Shari Buckellew, Children’s Discovery Museum
Moderator: John Durel, QM2

The CEO must be more than the leader of an organization. This session will discuss the director's role as a community leader and why this role is an important regardless of a museum's maturity, size and location. This session will provide an opportunity to discuss how a director can be at the table with other leaders to chart the community's future.

Play as a Tool for Imparting Communal Values
• Exhibits/Environments, Tower Court C
Speakers: Marni Gittleman, Skirball Cultural Center; Alan Maskin, Olson, Sundberg, Kundig, Allen Architects; Erin Orr, Consultant
Moderator: Sheri Bernstein, Skirball Cultural Center

Can an institution impart values and foster citizenship without proselytizing? Through the examination of a major new Los Angeles family destination, this session explores the power of play - embedded in content development, physical design and programming - as a vehicle for reaching diverse audiences with messages about community and collaboration.

Instructing Staff in Meaningful Play I
(Part II continues at 10:45 a.m.)
Visitor Services/Operations,
Tower Court D

Speakers: Megan Fischer, Providence Children’s Museum; Ann Boekhoff, Minnesota Children’s Museum

In the first part of this double session, find out how children's museums are inspiring staff and volunteers to deepen play experiences. Industry leaders will share play training models, methods and exercises that teach adults how best to involve themselves in play interactions. Attendees will be expected to play along and sample some of these activities!


Should Kids Compute at Children's Museums?
• Exhibits/Environments, Tower Court B
Speakers: Joan Almon, Alliance for Childhood; Orla Kennedy, Imaginosity! Dublin’s Children’s Museum
Moderator: Richard Winefield, Bay Area Discovery Museum

How do computers figure into the mix of play and learning at children's museums? Since kids spend so much time with TV and computer-games, should museums eliminate screen-time from the museum experience? Or should museums play a constructive role by providing creative, open-ended online experiences for young children? This panel explores the pros and cons, in real-time.

 

Diversity in Action Showcase General Session
Diversity in Action, Spruce
Participants: Jayne Griffin, Creative Discovery Museum: PlayGym at Howard School; Tony Lawson, Duke Energy Children’s Museum: Children’s Photography Show; Monica O’Malley, Garden State Discovery Museum: Passport to Discovery;
Lindsey Zabor, Grand Rapids Children’s Museum: World at Play; Jeanmarie Walsh, Long Island Children’s Museum: KICKstart Program; Jennifer Robinson, The Children’s Museum of Indianapolis: “The Power of Children”; Eric Olson, TheChildren’s Museum of Indianapolis: A Marshal’s Perspective, theater presentation to accompany “The Power of Children”; Ryan Schwartz, GroundSpark: The Respect For All Project

Children's museums are addressing diversity through partnerships, programs, exhibits, events and employee development. 2008 Showcase participants will present details, outcomes and how-to information on how their museum has moved diversity from idea to implementation. The session will be moderated by the Diversity in Action Showcase Committee.

Back to Preliminary Schedule

10:45 a.m.-12:00 p.m.
Eight Concurrent Sessions

Marketing & PR: Idea Swap
Marketing/Public Relations, Tower Court A
Speakers: Dave Judy, Kohl Children’s Museum of Greater Chicago; Joan Bernstein, Chicago Children’s Museum;

Wanted! Savvy marketing and PR ideas and success stories. Museum marketing and PR professional are invited to swap ideas with peers. Share creative strategies, plans and programs in a rapid-fire format. Brainstorm new ideas that won't bust the museum's budget.



 

Engaging the Whole Family in Play
• Programs/Education, Tower Court D
Speakers: Richard Battle, Strong National Museum of Play®; Liza Sullivan, Chicago Children¡¦s Museum; Elaine Bentley, Chicago
Children¡¦s Museum; Angie Velez, Chicago Children¡¦s Museum
Moderator: Rebecca Johnson, Eureka! The Museum for Children

Children's Museum professionals are acutely aware of the value of play, but how do they share this knowledge and experience with children and families? Taking experiences from both sides of the Atlantic, this session will look at the successes and challenges of promoting play based learning.

Instructing Staff in Meaningful Play
Part II (Part I Scheduled at 9:15 a.m.)
Visitor Services/Operation, Tower Court B
Speakers: Mary Hunter, Jefferson Public Schools; Cathy Morrisey, Invest in Kids: The Incredible Years
Moderator: Joan Gunderson-Palmer, Minnesota Children’s Museum

During the second portion of this double session, hear from other organizations about the models, methods and exercises they use to inspire staff and volunteers to deepen play experiences. Sage advice from staff at Mile High Montessori and Thorne Ecological Institute will spice up the conversation on stirring up play.

Capital Dollars and Sense
• Finance/Development, Denver
Speakers: Nikolai Sklaroff, JP Morgan Securities; Concetta Bencivenga, Please Touch Museum®

According to an American Association of Museums survey, 53 percent of museums are in the midst of renovating, expanding or constructing new facilities. This session will focus on options available for bridging the timing gap between when institutions incur expenditures and when they receive contributions, as well as discussing the practical "how tos" and "what fors" of initiating and running a successful RFP process.

Opening Up Play
• Exhibits/Environments, Windows
Speakers:
Joan Almon, Alliance for Children; Jeanne Vergeront, Vergeront Museum Planning

Increasingly, parents recognize that play is vital to children’s healthy development but do not know how to restore it to children’s
lives. This session will explore how museums can increase play-challenged caregivers’ ability and confidence through exhibits,
open-ended play spaces, museum play mentors and museum programs.



Managing Up!
• Leadership, Tower Court C
Speaker: Tom Downey, The Children’s Museum of Denver

Traditional management structures place executives at the top, with those actually serving customers at the bottom. This session looks at an alternative, a corollary of Jim Collins’ Good to Great. Team members executing the core of the operation are at the broad top and the executive director is at the bottom tip, with support arrows pointing up.



Growing Healthy Museums Publication Workshop (invitation only)
• Good to Grow!, Century
Speaker: Mary Maher, Editor, Hand to Hand and Growing Healthy Museums publication

Through the Growing Healthy Museums grant from IMLS, ACM is compiling and editing a Good to Grow! healthy practices publication for use by museum professionals. In the fall of 2007, ACM members were asked to submit practices from their museums for inclusion in the book. This workshop is for staff from museums whose practices were selected for the publication.
Working with the publication’s editor, Mary Maher, this session will prepare and inspire museums as they write up their final submission. Participants will learn about the editorial process, the publication timeline and both text and photography specifications for completing their submission. Ideally, staff charged with writing the final submission will benefit the most from
attending this working session.

Integrated Capital Campaign Communication
• Finance/Development, Silver
Moderator: Shelley Goode, Lipman Hearne

What hold do you have on your donor's hearts, minds and pockets? What have you done to prove your ability to deliver on the promise you make to a donor? This session will delve into the value of creating an integrated campaign and communication plan to maximize the success of a museum's campaign efforts. Learn the value of constructing a museum's capital campaign brand that works in concert with the museum's institutional brand.






 

Back to Preliminary Schedule

12:00 p.m.-2:00 p.m.
ACM MarketPlace Lunch

Free Event
This year's ACM MarketPlace Lunch takes the place of the traditional ACM MarketPlace evening reception. Enjoy a lunch buffet and have a blast seeing the latest, greatest products and services that the exhibitors have to offer the children's museum field.

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2:15 p.m.-3:30 p.m.
Seven Concurrent Sessions

Green Marketing
• Marketing/Public Relations, Tower Court D
Speakers: Bill Schlageter, Children’s Museum of Pittsburgh; Ross Bay, Kohl Children’s Museum of Greater Chicago;Claire Bradshaw, Discovery Museum at the Power House
Moderator: Lauren Wilbanks, Miami Children’s Museum

Many children's museums are making the choice to go environmentally friendly, both in their buildings and their processes. Learn how museums large and small have successfully educated the public and marketed themselves as green institutions, all while staying true to the green ethic!



Engaging Your Board
• Finance/Development, Silver
Speakers: Joan Mason, Mason Consulting; Dave Deforest Stalls, Big Brothers Big Sisters; Susan France, Colorado Nonprofit
Association/ Bonfils Stanton Foundation
Moderator: Anita Durel, QM2

Working with board members can be challenging, but also rewarding and fun! Learn how to best engage new and current board members. This session will teach participants how to work with board members on effective messaging and fundraising. Let the fun begin!




Play with Real Stuff
Programs/Education, Windows
Speakers: Ernie Dettore, Ph.D., Consultant; Andrea Shockling, Children’s Museum of Pittsburgh; Tara Field, Children’s Museum of
Pittsburgh
Moderator: Lois Winslow, Children’s Museum of Pittsburgh

In 1956, Benjamin Bloom headed a group of educational psychologists who developed a classification of levels of intellectual behavior important in learning, i.e., "Bloom's Taxonomy." Early childhood author and educator Dr. Ernie Dettore will introduce Bloom's Taxonomy and offer suggestions on creating rich informal learning experiences that support curiosity, creativity and higher level thinking.

Creating Natural Outdoor Spaces for Children
• Exhibits/Environments, Tower Court B
Speakers: Herb Schaal, EDAW Fort Collins; Ann Parsons, Norfolk Botanical Gardens
Moderator: Susan Wirth, Arbor Day Foundation

Learn proven design concepts and outstanding strategies for creating outdoor spaces, including developing ideas unique to your institution and conducting on-site workshops with stakeholders. Discover field-tested principles for creating age-appropriate, effective natural learning environments that inspire wonder, promote play and stimulate learning. Two case studies on designing effective learning environments will be presented.


Is Food Service Causing Indigestion?
• Visitor Services/Operations, Century
Speakers: Arthur Campfield, Colorado State University; Jay Solomon, Jay’s Patio Café, Eat Street at the Children’s Museum; Kelly
Parthen, Bean Sprouts Café
Moderator: Henry Schulson, Creative Discovery Museum

Children's museums have mastered the art of developing healthy, educational play spaces for children and families, but where does food fit into the equation? Is it possible to develop food stations at children's museums that can successfully balance fun and health while engaging clients? Join experts as they discuss the task of maintaining a healthy dose of nutrition and fun in children's museum cafeterias.


Working & Playing at the Same Time
• Leadership, Tower Court C
Speakers: Laura Foster, Please Touch Museum®; Neil Gordon, Boston Children’s Museum; Peggy McKee, Shenandoah Valley Discovery Museum; Jane Werner, Children’s Museum of Pittsburgh
Moderator: Aaron Goldblatt, Metcalfe Architecture & Design

Developing a major project, a single exhibit, an expansion, or an entirely new building while operating a museum, is a daunting task. How do you stay focused on the current visitor experience and devote the creative and financial resources necessary to develop something new and wonderful? Join a discussion with museum professionals who have faced this challenge.

Impacts of the Go East! Asian Exhibit Initiative
• Exhi