Marketing Resources

Case Statement Vision Marketing Kit Additional Resources

Case Statement

The Case for Children’s Museums® is a marketing resource tool designed specifically for ACM museum members. The case provides a collection of facts, testimonials and language that museums can draw on while creating their own case statement, proposal, volunteer training manual, board orientation document or other materials. A detailed source list is included so that museums can cite original ideas and copyrighted information. The Case for Children’s Museums© will be updated periodically.

Should you use entire sections of the case statement such as the cover graphic, the Overview, The Challenge or The Response, please credit the Association of Children’ s Museums and notify ACM in writing of your use, intent and audience. You do not need to credit or notify ACM for use of portions of sections, however we remind you to credit any original idea in all usages.

Download the case statement. Please contact the ACM staff if you should have any questions or suggestions.

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Vision Marketing Kit

Children’s Museums Essential Brand Questions

What are children’s museums?
Children’s museums are places where children learn through play and exploration in environments designed just for them.

What do children’s museums do?
Reflecting their diverse communities, children’s museums create playful, interactive learning experiences.

Why do children’s museums matter?
In an increasingly complex world, children’s museums provide a place where all kids can learn through play with the caring adults in their lives.

The Vision Marketing Kit includes several documents for your use.

  • Case Statement Summary
    This document contains short messages, organized by topic that can help you make the case in a succinct manner.

  • ACM Children's Museum Fact Sheet

  • The Power of Play, written by Fred Rogers

  • Children's Museums Impact Statements

  • ACM Logos: Some members have permission to use the ACM logo on their Web site or in a publication for the sole purpose of identifying themselves as an ACM Member. ACM does not rank its members nor endorse its members, so please do not place the logo next to text that could be construed as a ranking or an endorsement by ACM.

    Members that have permission to use the logo are: Open and Emerging Museum Members, Corporate Supporter Members, Corporate Leaders, Self-employed Consultants and Academic / Research Institutions.

    Members that join as individuals or as students do not have permission to use the logo.

To download a logo, right click on one of the links below and save it to your computer.

If you have trouble with any of these logo files or have a question about permission to use the logo, please contact Diane Kopasz, program officer, communication.

Selected Media Clips

Fall 2009 SEEN Magazine "Children's Museums + School Field Trips = 21st Century Learners"

December 2008 NPR All Things Considered "Hands-On Kids' Museums Make Learning Fun"

December 2008 Better Homes & Gardens "Just Imagine"

Fall 2008 Travel + Leisure Magazine "Play Awhile"

May 2008 Chicago Tribune "The Value of Learning Through Play"

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Additional Resources

There are a number of good resources available to help you write a case statement, here is a list of some articles and resources.

The Foundation Center has a number of articles on file.

“ Making Your Case.” Advancing Philanthropy by William A. Durkin, Jr

“ Is Anyone Reading Your Case Statement?” Case Currents by Kristin V. Rehder

“ Case Statement: Sell The Benefits” Fundraising Management by Charles V. Watt

The No Nonsense Guide to Help You Prepare a Statement of Your Case by Jerold Panas, Linzy & Partners (312) 222-1212

To take a look at the many offerings on the Foundation Center’ s periodicals list, go to http://fdncenter.org/newyork/ny_periodicals.html

Additionally, the book Fundraising for Dummies by John Mutz and Katherine Murray has a chapter dedicated to developing a case statement.

Following are a list of addresses with links to publications

The Chronicle of Philanthropy www.philanthropy.com

The Foundation Grants Index Quarterly, published by the Foundation Center www.fdncenter.org; subscription (4 issues, approx. 200 pp per issue), $95.

Foundation Reporter 2000, a comprehensive guide to foundations www.taftgroup.com/taft/fr.html

The Foundation Directory, published by the Foundation Center

Philanthropic News Digest, published by the Foundation Center

Giving USA, published by the American Association of Fundraising Counsel

Nonprofit Times

National Charities Information Bureau, a clearinghouse for information to inform donors

The National Data Book. Commerce Dept. Economics and Statistics Admin., Census Bureau, Admin. And Customer Service Division. #38.

The Annie E. Casey Foundation's KIDS COUNT. Find out how kids are doing across the nation and in your state and community. Create customized reports in the KIDS COUNT Data Center.

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