Case Statement and Resources

Case Statement Vision Marketing Kit Additional Resources

Case Statement

The Case for Children’s Museums® is a marketing resource tool designed specifically for ACM museum members. The case provides a collection of facts, testimonials and language that museums can draw on while creating their own case statement, proposal, volunteer training manual, board orientation document or other materials. A detailed source list is included so that museums can cite original ideas and copyrighted information. The Case for Children’s Museums© will be updated periodically.

Should you use entire sections of the case statement such as the cover graphic, the Overview, The Challenge or The Response, please credit the Association of Children’ s Museums and notify ACM in writing of your use, intent and audience. You do not need to credit or notify ACM for use of portions of sections, however we remind you to credit any original idea in all usages.

Download the case statement. Please contact the ACM staff if you should have any questions or suggestions.

Back to Top

ACM Vision Marketing Kit

The Vision Marketing Kit includes several documents for your use.

Back to Top

Additional Resources

There are a number of good resources available to help you write a case statement, here is a list of some articles and resources.

The Foundation Center has a number of articles on file.

  • “ Making Your Case.” Advancing Philanthropy by William A. Durkin, Jr

  • “ Is Anyone Reading Your Case Statement?” Case Currents by Kristin V. Rehder

  • “ Case Statement: Sell The Benefits” Fundraising Management by Charles V. Watt

  • The No Nonsense Guide to Help You Prepare a Statement of Your Case by Jerold Panas, Linzy & Partners (312) 222-1212

To take a look at the many offerings on the Foundation Center’ s periodicals list, go to http://fdncenter.org/newyork/ny_periodicals.html

Additionally, the book Fundraising for Dummies by John Mutz and Katherine Murray has a chapter dedicated to developing a case statement.

Following are a list of addresses with links to publications

Back to Top