Leadership Conference Call Series back to Bulletin Board site map

ACM provides resources and hosts conference calls for children's museum professionals to discuss ideas and learn what is happening in the children's museum community with the goal of managing and working effectively. Notes from past calls are posted for ACM Members Only.

October Leadership Call

TOPIC: Earned Income from Facility Rental & Catering
WHEN: Thursday, October 27, 2011, 2:00 p.m. ET
RSVP: Korie Twiggs, ACM Program Officer, Education
GUEST SPEAKER:

Representative from Manask & Associates (Burbank, CA)

AGENDA:

I. Facility Rentals

  • Price competitve (by day and seasonally)
  • Know your competition (Other museums, clubs, hotels and restaurants)
  • Markets served (social, corporate and other)
  • Sales and marketing

II. Catering

  • Exclusive caterer (Cafe connection)
  • Short list of approved caterers (the 80/20 rule)
  • How is it done in your community (competition)
  • Commissions to museum (percent of sales, flat fee, in-kind services)
  • Other financial benefits (discounts, marketing events, internal catering, etc.)
  • Contract terms

III. Other Earned Income Areas

  • Rentals, decor and valet parking

IV. Questions.

NEW CALL INFO:

Call: 1-218-632-0838

Code: 27112711

 

To suggest a topic for a future call or to suggest a guest moderator, contact Korie Twiggs, program officer, education.

Notes from past calls, posted below, are for ACM Members Only.

Resources for Managing Economic Challenges

Online Articles & Resources

  • American Association of Museums, Finding Calm in a Crisis: A Museum Survival Guide
    • Seeing the Big Picture
    • Fundraising
    • Practical Tips & Ideas
    • Management Advice & Strategy
    • Downsizing & Retrenchment

  • The Bridgespan Group, Managing in Tough Times Article

  • Chronicle of Philanthropy, How Charities Cope with a Troubled Economy Guide

  • Proctor Consulting, Key Steps to Managing in Difficult Times Article

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Accessing ACM Museum Data

ACM members have access to the following tools and resources that allow children's museums to use benchmarks
to help make difficult decisions or explain decisions to staff and boards. All data is complied through ACM membership
surveys.

Members can access the data using three resources:

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Making the Case for Children's Museums

ACM members are encouraged to use the Vision Marketing Kit and the Case for Children's Museums to help explain why children's museums are more important than ever. ACM has also gathered a list of additional resources to help you write a case statement.

Vision Marketing Kit Contents

  • Case Statement One-Page Summary

  • 2008 ACM Fact Sheet

  • The Power of Play, written by Fred Rodgers

  • Town Square Examples

  • Integral Parts of Communities Examples

  • Sample Member Profile

  • Children’s Museum Timeline within the Context of History

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