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ACM provides resources
and hosts conference calls for children's museum professionals
to discuss ideas and learn what is happening in the children's
museum community with the goal of managing and working effectively.
Notes
from past calls are posted for ACM Members Only.
October Leadership Call
| TOPIC: |
Earned Income from Facility Rental & Catering |
| WHEN: |
Thursday, October 27, 2011, 2:00 p.m. ET |
| RSVP: |
Korie Twiggs, ACM Program Officer, Education |
| GUEST SPEAKER: |
Representative from Manask & Associates (Burbank, CA) |
| AGENDA: |
I. Facility Rentals
- Price competitve (by day and seasonally)
- Know your competition (Other museums, clubs, hotels and restaurants)
- Markets served (social, corporate and other)
- Sales and marketing
II. Catering
- Exclusive caterer (Cafe connection)
- Short list of approved caterers (the 80/20 rule)
- How is it done in your community (competition)
- Commissions to museum (percent of sales, flat fee, in-kind services)
- Other financial benefits (discounts, marketing events, internal catering, etc.)
- Contract terms
III. Other Earned Income Areas
- Rentals, decor and valet parking
IV. Questions. |
NEW CALL INFO: |
Call: 1-218-632-0838
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To suggest a topic for a future call
or to suggest a guest moderator, contact Korie
Twiggs, program officer, education.
Notes from past calls,
posted below, are for ACM Members Only.
- August 2011: Marketing Idea-Swap: Rolling Out "The Plan" for the New Fiscal Year (notes pending)
- July 2011: (notes pending)
- June 2011: (notes pending)
- May 2011: (notes pending)
- April 2011: Metrics
- March 2011: Connecting the Dots between Public Value and Service
- January 2011: Hosting
National Events at the Local Level
Resources
for Managing Economic Challenges
Online Articles &
Resources
- American
Association of Museums, Finding Calm in a Crisis: A Museum
Survival
Guide
-
The Bridgespan Group, Managing
in Tough Times Article
-
Chronicle of Philanthropy, How
Charities Cope with a Troubled Economy Guide
- Proctor Consulting,
Key Steps to Managing in Difficult Times Article
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Accessing
ACM Museum Data
ACM members
have access to the following tools and resources that allow
children's museums to use benchmarks
to help make difficult decisions or explain decisions to staff
and boards. All data is complied through ACM membership
surveys.
Members can access the data using three
resources:
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Making the Case for Children's
Museums
ACM members are encouraged to use the Vision
Marketing Kit and the Case
for Children's Museums to help explain why children's
museums are more important than ever. ACM has also gathered
a list of additional
resources to help you write a case statement.
Vision Marketing Kit Contents
-
Case Statement One-Page Summary
-
2008 ACM Fact Sheet
-
The Power of Play, written by Fred Rodgers
-
Town Square Examples
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Integral Parts of Communities Examples
-
Sample Member Profile
- Childrens Museum Timeline within
the Context of History
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