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Start a Children's Museum

ACM has helped many dedicated individuals take the idea of starting a children's museum from a dream to a fully functioning reality. We can help you too.

A Growing Field
There are 341 ACM Children's Museum Members, representing a total of 23 countries. Approximately 24% of these children's museums are in the start-up phase. In 1975 there were approximately 38 children’s museums in the United States. Eighty new children’s museums opened between 1976 and 1990.
Since 1990, an additional 100 have opened.

Starting a children's museum can be a long process and takes a large investment of time, talent and funding. The good news is that there are many resources available to help you along the way.

Resources to Get Started

Frequently Asked Questions

What is a children's museum?

A Children's museum is defined as an institution committed to serving the needs and interests of children by providing exhibits and programs that stimulate curiosity and motivate learning. Children's museums vary greatly in style, size and content. Because of this creativity and diversity, the field is on a continuum of exciting change.

To more fully understand the definition and use of children's museums, ACM offers some useful publications.

Collective Vision: Starting and Sustaining a Children's Museum
This 325 page publication includes 14 chapters and a list of resources and recommended reading. The only book of its kind, it addresses all the considerations in starting a museum for children including finding space, hiring staff, developing programming, beginning an endowment, writing a business plan and much more.

Capturing the Vision
The visual companion to Collective Vision, this book includes beautifully photographed images of children's museums from the inside out. As an extra bonus, the publication also include a CD of most of the images found in the book. It is useful for developing presentations to potential funders and for the community.

The Case for Children's Museums
This slim publication packs a collection of noted research, quotes from early learning experts and statistics from the children's museum field that frames the argument for why children's museum are an important and worthy community investment.

ACM Membership Directory
Each year ACM collects detailed data about children's museums in ACM's membership. This publication is not only a great networking tool, but a great resource for learning about the numbers of existing and emerging children's museums — from the number of staff, to square footage, to operating budgets and expenses.

To find out how to order any of these and other ACM publications, please visit the ACM Publications Page.

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Is there a children's museum near me, either established or emerging?

This is an important question. According to the U.S. Small Business Administration, two-thirds of new employer firms survive at least two years, and about half survive at least four years. While there are many factors that determine the survival success of a children's museum, location and demographics are an important part of the mix.

You may discover there is another group of individuals in the process of launching a children's museum. Starting a children's museum takes a group of dedicated people in a community; joining forces with another project near you can provide an even stronger contingency for success.

To learn where ACM member children's museums are located, either established and under development, please go to the Visit a Children's Museum page.

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What is the ACM Query Service?

ACM Emerging Museum Members are entitled to three free queries from ACM's comprehensive statistical database. ACM's basic museum data is updated annually and fully updated biennially. Members can submit queries to generate museum metrics and field reports. Queries are extremely valuable for marketing, fundraising and general museum planning for an emerging children's museum.

If you are an ACM Member, please visit the Members Only section for details on how to request a query.

You may also consider purchasing the ACM Membership Directory. This publication is not only a great networking tool, but a great resource for learning about the numbers of existing and emerging children's museums — from the number of staff, to square footage, to operating budgets and expenses. To find out how to order this and other ACM publications, please visit the ACM Publications Page.

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On average, how long does it take to open a children's museum?

According to data collected in 2004 and published in the ACM Membership Directory, the average planning time for starting a children's museum is 3.61 years (136 respondents). The ACM Membership Directory is not only a great networking tool, but also a great resource for learning about the numbers of existing and emerging children's museums— from the number of staff, to square footage, to operating budgets and expenses. To find out how to order this and other ACM publications, please visit the ACM Publications Page.

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How are children's museums funded?

Generally, non-profits rely on grants and donations to sustain their work.

Visit these organizations' Web site for additional funding information.

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What is a non-profit? Are all children's museums non-profits?

Most (98 percent) of ACM member children's museums in the United States are non-profit 501(c)3 organizations. A non-profit is an organization established for charitable, educational, or humanitarian purposes which receives tax relief from the Federal Government as their work is for the "greater good." Requirements to register as a nonprofit organization are outlined by the U.S. Internal Revenue Service.

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How do I form a Board?

As a non-profit, you are expected to have a Board of Directors, as well as a mission statement, to ensure the proper operation of your organization.

ACM recommends two resources to help you form a Board.

First, ACM's comprehensive publication Collective Vision: Starting and Sustaining a Children's Museum has two chapters dedicated to the subject: Chapter 3 "Audience & Mission" and Chapter 4 "Governance."

Collective Vision is a 325 page publication that includes 14 chapters and a list of resources and recommended reading. The only book of its kind, it addresses all the considerations in starting a museum for children including finding space, hiring staff, developing programming, beginning an endowment, writing a business plan and much more. To find out how to this and other ACM publications, please visit the ACM Publications Page.

Secondly, you may find several recommendations and resources by visiting ACM's ally BoardSource.

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What is a feasibility study?

Particularly important in museum planning is a professionally done "feasibility study" that addresses the demographics, profile, and economic stability of a community to determine whether a children's museum is economically viable. More information on this topic is included in Collective Vision: Starting and Sustaining a Children's Museum Chapter 2 "To Start… Or Not to Start."

Collective Vision is a 325 page publication that includes 14 chapters and a list of resources and recommended reading. The only book of its kind, it addresses all the considerations in starting a museum for children including finding space, hiring staff, developing programming, beginning an endowment, writing a business plan and much more. To find out how to this and other ACM publications, please visit the ACM Publications Page.

Feasibility studies range greatly in price and, therefore depth, from initial audience profiles to site selection, to full-on museum planning. Contacting consultants who are trained to work with start-up children's museums on feasibility studies and preliminary plans is highly recommended. Visit ACM's Products & Services List page to learn which consultants are ACM Corporate Members. Please note: While ACM is pleased to highlight its Corporate Members, it is unable to endorse the products or services of any member.

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How do I develop exhibits? Where do I find exhibits?

Children's Museums get their exhibits through several routes: they rent or buy them from other organizations, they develop them with the help of exhibit designers and fabricators or they develop exhibits themselves in-house in their own exhibits department. Many do a combination of the three above.

Most smaller children's museums do not have large exhibits departments where exhibits are developed and built on-site. Exhibit design firms, can be very helpful even in the beginning stages of developing a children's museum. Because children's museums are so unique, designing ideas start at the very basic stages of your project. Talking to experts is a key to doing it right the first time.

More information on this topic is included in Collective Vision: Starting and Sustaining a Children's Museum Chapter 6, "Exhibits."

Collective Vision is a 325-page publication that includes 14 chapters and a list of resources and recommended reading. The only book of its kind, it addresses all the considerations in starting a museum for children including finding space, hiring staff, developing programming, beginning an endowment, writing a business plan and much more. To find out how to this and other ACM publications, please visit the ACM Publications Page.

Visit ACM's Products & Services List page to learn which exhibit design firms are ACM Corporate Members. Please note: While ACM is pleased to highlight its Corporate Members, it is unable to endorse the products or services of any member.

Visit the ACM Exhibits Marketplace for a list of exhibits available for rent or for sale. ACM Exhibit Marketplace listings include exhibit descriptions, rental fees, available dates and contact information for the producing museum or company.

The Youth Museum Exhibits Collaborative (YMEC) is another resource for exhibit rentals. YMEC was founded in 1990 to develop and travel engaging exhibits for children, their parents, teachers and caregivers. Each exhibit targets children 5- to 12-years-old and their families and occupies a 1,200 square foot area. The exhibits include a range of hands-on experiences designed to meet the American Disabilities Act (ADA) specifications and contain dual language text (English-Spanish and English-French). They are available for rent by museums outside of the Collaborative and come complete with an educational program manual, marketing and sponsorship information and detailed information on installation and support.

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How can I learn about educational theory?

For those who do not have an degree in Education, there are a number of excellent resources available to gain a basic understanding about educational theory. Here are just a couple.

Collective Vision: Starting and Sustaining a Children's Museum Chapter 5 "Educational Theory & Learning Styles" covers some of the basic issues and ideas about educational theory and the surrounding issues that make the children's museum field so powerful. Children's Museums are designed around the concept that learning through play is an effective tool for children and adults alike.

Collective Vision is a 325 page publication that includes 14 chapters and a list of resources and recommended reading. The only book of its kind, it addresses all the considerations in starting a museum for children including finding space, hiring staff, developing programming, beginning an endowment, writing a business plan and much more.

The Case for Children's Museum bibliography contains more than 30 references to well-respected books, specific education journals articles and independent published studies. Additionally, this slim publication packs a collection of noted research, quotes from early learning experts and statistics from the children's museum field that frames the argument for why children's museum are an important and worthy community investment.

Hand to Hand, ACM's quarterly journal, has several issues that provide an excellent primer to educational theories as well as cutting-edge research. Back issues of Hand to Hand are available for purchase. Additionally, ACM maintains a Hand to Hand index to help you identify those issues that match your interests.

To find out how to order any of the above ACM publications, please visit the ACM Publications Page.

Visit Informal Learning Experiences, Inc to learn about its services and subscription publications.

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How do I develop a business plan?

Even though your museum may be a non-profit, it is still very much a business and like any other business, careful planning is needed to help ensure its longevity and success. Developing a business plan is a very important step to starting a children's museum. Following are a few resources.

Collective Vision: Starting and Sustaining a Children's Museum Chapter 10: "Planning & Budget" discusses the issue of museum planning and includes an outline of key tactics to include in a business plan as well as examples of budget projections.

Collective Vision is a 325 page publication that includes 14 chapters and a list of resources and recommended reading. The only book of its kind, it addresses all the considerations in starting a museum for children including finding space, hiring staff, developing programming, beginning an endowment, writing a business plan and much more. To find out how to this and other ACM publications, please visit the ACM Publications Page.

You may decide to seek help developing your business plan from a museum planning firm. Visit ACM's Products & Services List page to learn which museum planning firms are ACM Corporate Members. Please note: While ACM is pleased to highlight its Corporate Members, it is unable to endorse the products or services of any member.

Finally, ACM can provide copies of sample plans from its member institutions to current members. Contact ACM to request sample plans.

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What else does ACM offer to help me get my project off the ground?

ACM is here to support the children's museum field, in every stage of their development. The mission of ACM is to build the capacity of children's museums to serve as town squares for children and families where play inspires creativity and lifelong learning. Following are some of the resources ACM offers.

InterActivity
ACM's annual conferences are great experiences for those interested in starting a museum. Annually, ACM offers a one-day pre-conference for Emerging Museum professionals. The most recent Emerging Museums Pre-Conference was in April 2008. The next Emerging Museums Pre-Conference will take place at InterActivity 2009 on April 27 in
Philadelphia. For details, please click here. Many sessions offered as part of the InterActivity conference program address the concerns of emerging museum professionals as well. InterActivity 2009: Declare Your Impact is scheduled for April 28 - 30, 2008, in Philadelphia, PA, and will be hosted by the Please Touch Museum. Visit the ACM InterActivity page for conference updates.

ACM's Products and Services List
This is a comprehensive list of ACM' Corporate Members who work in the children's museum field. Their areas of expertise range from Educational Products, Materials and Services, Architecture Planning, Exhibit Fabrication and Design, Museum Insurance, Management and Fundraising Consultation and more. Visit ACM's Products & Services List page to learn which firms are ACM Corporate Members. Please note: While ACM is pleased to highlight its Corporate Members, it is unable to endorse the products or services of any member.

ACM Membership

There are many benefits to ACM membership!

  • Inclusion as an integral member of ACM, the premiere organization serving, representing and advocating for the children's museum field.
  • Networking opportunities
  • Discounts on member products, services and institutes
  • Marketing opportunities
  • Free subscription to member publications
  • Access to ACM's Members Only online community and discussion board

There are two categories of membership for those starting a children's museum.

Individuals who are just beginning to think about starting a museum and want to take advantage of the many benefits of membership, may join as an Individual Member.

Individuals who are farther along in the process and who have established their emerging museum as a non-profit 501(c)3 organization are welcome to join as an Emerging Museum Member.

Visit ACM's Membership page for a complete list of benefits and to download a membership application.

Questions? Contact ACM's Membership Manager Lila Elliott at 202-898-1080 ex. 16.

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Resource and Networking Organizations

Resource Organizations

Association of Science-Technology Centers
1025 Vermont Avenue, NW, Suite 500
Washington, DC 20005
Phone: (202) 783-7200
Fax: (202) 783-7207
Email: info@astc.org

Board Source
1828 L Street, NW, Suite 900
Washington, DC 20036-5114
Phone: (800) 883-6262 / (202) 452-6262
Fax: (202) 452-6299
Email: mail@boardsource.org

The Children's Defense Fund
25 E Street, NW
Washington, DC 20001
Phone: (202) 628-8787
Fax: (202) 662-3510
Email: cdinfo@childrensdefense.org

The Foundation Center
79 Fifth Avenue / 16th Street
New York, NY 10003
Phone: (212) 620-4230
Fax: (212) 691-1828

Institute of Museums and Library Services
1100 Pennsylvania Avenue, NW
Washington, DC 20506
Phone: (202) 606-8539
Fax: (202) 606-0010

National Endowment for the Arts
1100 Pennsylvania Avenue, NW
Washington, DC 20506
Phone:
(202) 682-5400
Fax: (202) 682-5721

National Endowment for the Humanities
1100 Pennsylvania Avenue, NW
Washington, DC 20506

Phone: (202) 606-8400
Fax: (202) 606-8243

International Museum Theater Alliance
c/o Wildlife Theater
Central Park Zoo
New York, NY 10021
Phone: (212) 439-6542
Fax: (212) 744-2950

Museum Education Roundtable
621 Pennsylvania Avenue, SE
Washington, DC 20003
Phone: (202) 547-8378
Fax: (202) 547-8344
Email: info@mer-online.org

Museum Store Association
4100 East Mississippi Avenue, Suite 800
Denver, CO 80246-3055
Phone: (303) 504-9223
Fax: (303) 504-9585
Email: info@museumdistrict.com

Museum Trustee Association
2025 M Street, NW, Suite 800
Washington, DC 20036-3309
Phone: (202) 367-1180
Fax: (202) 367-2180
Email: coordinator@mta-hq.org

National Association for the Education of Young Children
1509 16th Street, NW
Washington, DC 20036-1426
Phone: (800) 424-2460 / (202) 232-8777
Fax: (202) 328-1846
Email: naeyc@naeyc.org

National Education Association
1201 16th Street, NW
Washington, DC 20036
Phone: (202) 833-4000
Fax: (202) 822-7974

National Science Foundation
4201 Wilson Boulevard
Arlington, VA 22230
Phone: (703) 292-5111
Email: info@nsf.gov

Youth Museum Exhibit Collaborative

Regional Museum Associations

Association of Midwest Museums
PO Box 11940
St. Louis, MO 63112-0040
Phone: (314) 746-4557
Fax: (314) 746-4569
Serves: IA, IL, IN, MI, MN, MO, OH, WI

Mid-Atlantic Association of Museums
800 East Lombard Street
Baltimore, MD 21202
Phone: (410) 223-1194
Fax: (410) 223-2773
Email: info@midatlanticmuseums.org
Serves: DC, DE, MD, NJ, NY, PA

Mountain Plains Museum Association
7110 West David Drive
Littleton, CO 80128-5405
Phone: (303) 979-9358
Fax: (303) 979-3553
Email: info@mountplainsmuseums.org
Serves: CO, KS, MT, ND, NE, NM, OK, SD, TX, WY

New England Museum Association
22 Mill Street, Suite 409
Arlington, MA 02476
Phone: (781) 641-0013
Fax: (781) 641-0053
Serves: CT, MA, ME, NH, RI, VT

Southeastern Museums Conference
PO Box 9003
Atlanta, GA 31106
Phone: (404) 378-3153
Fax: (404) 370-1612
Email: direct@semcdirect.net
Serves: AL, AR, FL, GA, KY, LA, MS, NC, SC, TN, VA, WV

Western Museums Association
2960 San Pablo Ave
Berkeley, CA 94702
Phone: (510) 238-9700
Fax: (510) 238-9701
Email: info@westmuse.org
Serves: AK, AZ, CA, HI, ID, NV, OR, UT, WA

International Museum Associations

Canadian Museums Association
280 Metcalfe Street, Suite 400
Ottawa, Ontario K2P 1R7
CANADA
Phone: (613) 567-0099
Fax: (613) 233-5438
Email: info@museums.ca

Hands On! Europe - Association of Children's Museums
Rua das Amoreiras 72E - 3D
P-1250-024 Lisboa
PORTUGAL
Phone: 351-21-3852581
Fax: 351-21-3829335

Internet Listservs and News Groups

CHILDMUS
A forum for children's museum professionals
Click on the link above to subscribe, unsubscribe or manage your account

MMCNET
A forum for museum management professionals that intends to stimulate discussion on museum management and provide a place for museum administrators to exchange best (or worst) practices. To subscribe, send a message to:
MMCNET-REQUEST@TCM.ORG
In the message text, type SUBSCRIBE

MUSEUM-L
A newsgroup for museum professionals. To subscribe, send a message to:
LISTSERV@home.ease.lsoft.com
In the message text, type: SUBSCRIBE MUSEUM-L first name last name

MUSEUM-ED
Created in response to an EDCOM luncheon at AAM in Philadelphia in 1995, Museum-Ed is an open, non-moderated discussion list that serves as a forum for museum educators. To subscribe, visit their Web site and click on talk@museum-ed.org Discussion List. If you have questions, email contact@museum-ed.org.

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Email: acm@ChildrensMuseums.org