What We Know About InterActivity Attendees
Who Attends InterActivity
- Staff who work in children's museums and other museum types that serve children and families, staff from allied organizations, librarians, funders, product and service providers, and students, among others.
- Museum staff come from small, medium, and large institutions from around the world. Here is a breakdown of recent museum attendees by annual operating budgets/specific types:
Member Museum Representation at InterActivity
by Annual Operating Budget
|Emerging||Museums in the planning process, not open to the public.||13%||11%||
|Level IV||$1 million – 2.9 million||18%||16%||21%|
|Level V||$3 million – 4.9 million||8%||9%||11%|
|Level VI||>$5 million||10%||14%||11%|
|International||Museums outside of the U.S.||7%||8%||6%|
- Museum staff attendees represent all positions/areas of museum work: CEOs and Executive Directors, board members, operations and administration, communications/PR/marketing, Community Outreach, Development, Early Childhood, Education, Exhibits, Finance, Human Resources, Membership, Programs, Research/Evaluation, Visitor Services/Experience, etc.
- Age of attendees (from 2016-2018 conference evaluation):
- Ages 18-29: 16-18%
- Ages 30-39: 31-35%
- Ages 40-49: 23-31%
- Ages 50-59: 14-21%
- Ages 60-69: 5-8%
- Number of years in the field (from 2017-2018 conference evaluation):
- Less than 1 year: 9-12%
- 1-5 years: 41-45%
- 6-10 years: 17-19%
- 11-15 years: 8-11%
- 21-25 years: 5-10%
- More than 25 years: 3-4%
What this means for you as you develop a session proposal: plan for attendees that will have a wide variety of experience and backgrounds. In addition, they come from institutions in various stages of organizational growth.
What Attendees Want from Sessions/Presenters
- Guidance on how to apply session content in their museum (especially small museums if the presenters are from large museums).
- Take home materials to use in their job and/or share with their staffs.
- Engagement. Since most attendees work in or with children's museums, they are active. They prefer sessions with:
- Hands-on activities
- Interaction/dialogue with presenters/attendees (think small group discussions)
- Objects on table to play with (Play-Doh, pipe
cleaners, Lego, etc.)
- Dynamic presenters
- Few presenters and more in-depth content. No sales pitches.