What We Know About InterActivity Attendees

Who Attends InterActivity

  • Staff who work in children's museums and other museum types that serve children and families, staff from allied organizations, librarians, funders, product and service providers, and students, among others.
  • Museum staff come from small, medium, and large institutions from around the world. Here is a breakdown of recent museum attendees by annual operating budgets/specific types:

Member Museum Representation at InterActivity

 

   

 

2016

 

2017

 

2017

Emerging Museums in the planning process, not open to the public. 11% 11%

 

13%

Level I <$250,000 20% 16% 17%
Level II $250,000-499,000 11% 12% 11%
Level III $500,000-999,999 11% 12% 14%
Level IV $1 million – 2.9 million 16% 21% 18%
Level V $3 million – 4.9 million 9% 11% 12%
Level VI >$5 million 14% 11% 11%
International Museums outside of the U.S. 8% 6% 4%

 

  • Museum staff attendees represent all positions/areas of museum work: CEOs and Executive Directors, board members, operations and administration, communications/PR/marketing, Community Outreach, Development, Early Childhood, Education, Exhibits, Finance, Human Resources, Membership, Programs, Research/Evaluation, Visitor Services/Experience, etc.
  • Age of attendees (from 2016-2018 conference evaluation):
    • Ages 18-29: 16-18%
    • Ages 30-39: 31-35%
    • Ages 40-49: 23-31%
    • Ages 50-59: 14-21%
    • Ages 60-69: 5-8%
  • Number of years in the field (from 2017-2018 conference evaluation):
    • Less than 1 year: 9-12%
    • 1-5 years: 41-45%
    • 6-10 years: 17-19%
    • 11-15 years: 8-11%
    • 21-25 years: 5-10%
    • More than 25 years: 3-4%

What this means for you as you develop a session proposal: plan for attendees that will have a wide variety of experience and backgrounds. In addition, they come from institutions in various stages of organizational growth. 

What Attendees Want from Sessions/Presenters

  • Guidance on how to apply session content in their museum (especially small museums if the presenters are from large museums).
  • Take home materials to use in their job and/or share with their staffs.
  • Engagement. Since most attendees work in or with children's museums, they are active. They prefer sessions with:
    • Hands-on activities
    • Interaction/dialogue with presenters/attendees (think small group discussions)
    • Movement
    • Objects on table to play with (Play-Doh, pipe
      cleaners, Lego, etc.)
    • Dynamic presenters
  • Few presenters and more in-depth content. No sales pitches.